Privacy Policy

Last updated: 19 July 2026

This Privacy Policy explains how Deep Chill collects, uses, stores and protects personal information in accordance with UK data protection law.

This Privacy Policy is made available when we collect personal information through our website, enquiry forms, booking forms or other communications.

1. Who We Are

Deep Chill is a trading name of Franz Eifridt, a sole trader.

• Legal owner: Franz Eifridt, trading as Deep Chill
• Address: 33 Denshire Field, Horley, RH6 8GU
• Email: info@deepchill.co.uk
• Website: deepchill.co.uk

Deep Chill provides cold plunge equipment hire, installation and maintenance services to residential customers, businesses, venues, event organisers and production companies.

Franz Eifridt, trading as Deep Chill, is the data controller for the personal information collected and used by the business.

2. Information We Collect

When you contact us, request a quotation, enter a competition, make a booking or use our services, we may collect:

• your name and contact details;
• your home or business address;
• your business name and role;
• venue, event or production details;
• information about the proposed installation location, including access, water, drainage and electricity;
• photographs of the proposed setup area;
• delivery, parking and access information;
• communications, enquiry forms and booking history;
• billing and payment information;
• marketing preferences;
• information relating to equipment faults, loss, damage, contamination, accidents or other incidents; and
• photographs or videos supplied in connection with installations, promotions, complaints, incidents or insurance claims.

Payment information is processed by our payment providers. We do not normally receive or store full bank-account or payment-card details.

When you use our website, we may also collect limited technical information, including your IP address, browser, device, pages visited and website usage information. Please see our Cookie Policy for more information.

We normally collect personal information directly from you. We may also receive limited information from a business customer, venue, event organiser, production company, payment provider or another person involved in arranging the service.

3. Health and Incident Information

We do not normally ask customers or participants to provide detailed medical information.

Health information may, however, be provided to us in connection with an accident, emergency, complaint, insurance matter or legal claim.

We will only use health information where necessary and where UK data protection law permits us to do so, for example to respond to an emergency, comply with legal obligations, or establish, exercise or defend a legal claim.

4. How We Use Your Information

We may use personal information to:

• respond to enquiries and provide quotations;
• check whether a location is within our service area;
• assess whether a property or venue is suitable;
• manage bookings, subscriptions and commercial placements;
• arrange delivery, installation, maintenance and collection;
• process payments and manage Direct Debits;
• provide customer support;
• manage faults, complaints, damage, contamination and incidents;
• protect our equipment and prevent fraud, theft or misuse;
• manage competitions and agreed promotional activity;
• recover unpaid amounts;
• handle insurance claims or legal disputes;
• comply with tax, accounting, legal and regulatory obligations;
• improve our services, systems and website; and
• send marketing communications where permitted.

We do not sell personal information.

We do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects.

5. Legal Bases for Processing

Depending on the circumstances, we may process personal information on the following lawful bases:

• Contract: where processing is necessary to provide a service, manage a booking or subscription, arrange delivery or maintenance, process payment or enforce an agreement.
• Steps before entering into a contract: where you make an enquiry, request a quotation or provide information about a possible installation or booking.
• Legitimate interests: where processing is necessary to operate and protect our business, maintain records, improve services, respond to enquiries, prevent fraud or theft, recover unpaid amounts, handle complaints and defend legal claims.
• Legal obligation: where processing is required for tax, accounting, health and safety, insurance, regulatory or other legal purposes.
• Vital interests: where processing is necessary to protect someone’s life or physical safety.
• Consent: where you have agreed to optional marketing, non-essential cookies, photographs, testimonials or another specific use.

Where we rely on consent, you may withdraw it at any time by contacting info@deepchill.co.uk.

6. Marketing

We may send marketing communications where:

• you have agreed to receive them;
• the existing-customer or “soft opt-in” rules apply; or
• we are contacting a corporate business address where electronic business-to-business marketing is legally permitted.

Where we rely on the soft opt-in, we will only market our own similar services and will provide an opportunity to opt out when your information is collected and in every marketing message.

Sole traders and certain partnerships will be treated in accordance with the rules applying to individual subscribers.

Entering a competition or making a general enquiry does not automatically mean that you have agreed to receive ongoing marketing.

You may opt out at any time by using the unsubscribe option provided or contacting info@deepchill.co.uk.

We do not share personal information with third parties for their own marketing purposes.

7. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary.

Our usual retention periods are:

• customer, booking and financial records: up to seven years after the relationship ends;
• enquiries that do not result in a booking: up to 12 months;
• competition records: up to 12 months after the competition ends;
• marketing preferences and suppression records: for as long as needed to respect your preferences;
• accident, damage, insurance and legal records: for as long as reasonably necessary, taking account of applicable insurance and legal limitation periods; and
• website analytics and cookie information: according to the period applying to the relevant cookie or service.

Information may be kept for longer where required by law, an insurer or an ongoing or anticipated legal claim.

8. Who We Share Information With

Where necessary, we may share personal information with:

• payment providers, including GoCardless;
• banks and payment-processing services;
• website, form, email, hosting, cloud-storage and IT providers;
• accounting and bookkeeping providers;
• delivery, installation and maintenance personnel;
• insurers, insurance brokers and professional advisers;
• event organisers, venues or production contacts;
• fraud-prevention, security or debt-recovery services;
• legal, regulatory, tax or health and safety authorities; and
• emergency services.

We only share information reasonably necessary for the relevant purpose.

Some recipients process information on our instructions. Others, such as banks, insurers, advisers and public authorities, may act as independent data controllers.

9. International Transfers

Some service providers may store or process personal information outside the UK.

Where this happens, we will use a transfer mechanism recognised under UK data protection law, such as:

• UK adequacy regulations;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved standard contractual clauses; or
• another permitted legal exception.

Further information about the safeguards used may be requested by contacting info@deepchill.co.uk.

10. Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include password protection, access controls, secure payment processing, account and device security, reputable service providers and limiting access to those who need the information.

No website, email system or online service can be guaranteed to be completely secure.

11. Your Rights

Depending on the circumstances, you may have the right to:

• access your personal information;
• correct inaccurate or incomplete information;
• request deletion of your information;
• restrict how your information is used;
• object to certain processing;
• request transfer of certain information;
• withdraw consent; and
• complain to the Information Commissioner’s Office.

You have the absolute right to object to direct marketing at any time. If you object, we will stop using your personal information for that purpose.

These rights are not absolute and may be subject to legal exemptions, except for the right to object to direct marketing.

To exercise your rights, contact info@deepchill.co.uk. We may need to verify your identity before responding.

We will normally respond within one month, although additional time may be permitted for complex or numerous requests.

12. Complaints

Please contact us first if you have concerns about how we use your information: info@deepchill.co.uk

You also have the right to complain to the Information Commissioner’s Office:

Website: ico.org.uk
Telephone: 0303 123 1113

13. Cookies

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage and improve the user experience.

Where required, we will ask for consent before using non-essential cookies.

Please see our Cookie Policy for more information.

14. Personal Data Breaches

If a personal data breach occurs, we will investigate, contain and record it and take reasonable steps to reduce the risk of harm.

Where legally required, we will notify the Information Commissioner’s Office without undue delay and, where feasible, within 72 hours. We will also inform affected individuals where required.

15. Information About Other People

Where you provide personal information about another person, you should ensure that you are permitted to do so and, where appropriate, make them aware of this Privacy Policy.

16. Children’s Information

Our services are generally intended for adults, and we do not knowingly collect children’s information for marketing purposes.

Where a commercial customer or event organiser permits someone under 18 to participate, that organisation is responsible for obtaining appropriate consent and managing the child’s information.

We may process limited information relating to a child where necessary to manage an accident, safeguarding concern, emergency, insurance matter or legal obligation.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be published on this page with a revised “Last updated” date.

18. Contact

Deep Chill
Franz Eifridt trading as Deep Chill
33 Denshire Field
Horley
RH6 8GU
Email: info@deepchill.co.uk
Website: deepchill.co.uk